Music Midtown records

Music Midtown records

Descriptive Summary

Repository: Hargrett Library
Creator: Conlon, Peter
Title: Music Midtown records
Dates: 1994-2011
Quantity: 11.0 Linear feet 5 cartons, 9 oversized folders
Coll. Number: ms3743

Biographical/Historical Note

The festival was conceived by Atlanta-based music promoters Alex Cooley and Peter Conlon who sought to create an event similar to the New Orleans Jazz & Heritage Festival and which would present the wide variety of music they both had come to enjoy during their careers in the music industry.

In 1994, the festival launched on a parcel of undeveloped land in the heart of Midtown's business district. After a few years at this site, the festival was forced to move to a less desirable location downtown just north of Centennial Olympic Park (now home to the new Georgia Aquarium and the new World of Coca-Cola museum). The festival later moved to the current 42 acre (170,000 m²) location adjacent to the Atlanta Civic Center and grew dramatically, attracting around 300,000 attendees in its peak years.

Although independent promoters when the festival was created, Cooley and Conlon sold their company, Concert/Southern Promotions, to Clear Channel Communications' subsidiary SFX Entertainment in 1998. This sale and the unsuccessful attempt of Conlon and Cooley to adapt to Clear Channel's corporate culture made for difficulties. Traditionally held on a weekend in May, the 2005 festival was moved to June by Clear Channel, which was considered a poor decision for an outdoor festival considering summer weather in the South. A price hike on tickets that year and competing music festivals scheduled nearby may also have had a negative impact on the 2005 festival.

On January 5, 2006, Conlon announced that there would be no Music Midtown in 2006, but in July 2011, Atlanta Mayor Kasim Reed and Conlon announced that the festival would return for 2011 as a one-day event held in at Piedmont Park. The festival was such a success that the 2012 festival is planned to be a two-day event with a more diverse lineup.

Scope and Content Note

Collection consists of photographic, audiovisual and promotional material (including posters autographed by musicians and performers) for the Atlanta music festival Music Midtown, which ran from 1994-2005 and started again in 2011.


This collection is unarranged. A container list is provided below for temporary access.

Index Terms

Rock festivals (Music festivals)

Administrative Information

Preferred Citation note

Music Midtown records, ms3743, Hargrett Rare Book and Manuscript Library, University of Georgia Libraries.

Series Descriptions and Folder Listing



194 MM pics
95 MM pics
96 MM pics (2)
97, 98, 99 MM slide show and films
297 MM pics (books 1-4)
97 MM pics- Pete Kerez
95, 97 MM photo release
97 MM pics
97 MM pics (2 in envelope)
00 MM pics
398 MM pics RD (books 1-2)
98 MM pics- Jonathan Burnham
98 MM pics- TO
99 MM slide show pics
99 MM pics- C.J. Parker
99 MM pics envelope
499 MM pics- Rick Diamond (books 1-4)
99 MM pics- Frank Mullen
500 MM pics (3 sets, 1 by Frank Mullen)


500 CSN&Y promo tape
00 Kiss promo tape
01 MM pics (4 sets)
01 Madonna tape
02 Ratdog tape
02 Paul McCartney tape
02 MM stage set up pics
03 Audioslave tape
03 Elton John tape
03 Avril Lavigne tape
03 Sum 41 tape
99 Magestica tape


OS Folder
1C9th Annual Midtown Music Festival poster
OS Folder
2BAutographed posters for 1st Annual (1994), 9th Annual (2003), 1998, 2001, 2004, and 2011 festivals, 1994-2011
OS Folder
3BMounted autographed festival poster, 2000
OS Folder
4CMounted autographed festival poster, 1999
OS Folder
5CMounted autographed festival poster, 1997
OS Folder
6CMounted autographed festival poster, 1998
OS Folder
7CMounted autographed festival poster 1995; festival poster featuring David Dean painting
OS Folder
8BMounted festival poster 1999; mounted display of badges and passes 2004
OS Folder
9CMounted festival poster autographed by Todd Murphy, 1996
OS Box
1Festival banner

Subject files

6Artist contracts
1Festival planning documents