King Biscuit papers

King Biscuit papers

Descriptive Summary

Repository: Hargrett Library
Creator: Interstate Grocer Company.
Title: King Biscuit papers
Dates: 1939-2001
Quantity: 5.2 Linear feet 4 document boxes, 1 carton, 1 oversized box
Coll. Number: ms3355

Biographical/Historical Note

King Biscuit Flour was distributed by Interstate Grocer Company in Helena, Arkansas. In 1941 Interstate began to sponsor a radio program, King Biscuit Time, on Station KFFA. The show had live blues performances by black musicians Sonny Boy Williamson, Robert Junior Lockwood, and others. Max Moore, owner of the company, wrote the scripts for the radio program. In 1947 the company introduced a new product, Sonny Boy Corn Meal, using Sonny Boy Wiliamson’s image on the label. King Biscuit Time also toured local towns and grocery stores giving concerts and promoting their flour and cornmeal. In 1951 Sonny Payne became the host for the show. The show went off the air after Max Moore’s death in 1979, but it was revived in 1986 and continues to be broadcast in 2009. KFFA won a Peabody Award in 1992 for the program as "a local music program of historic and contemporary interest." The King Biscuit Blues Festival, organized in 1986 in Helena, is one example of the influence of the radio show.

Scope and Content Note

The collection consists of correspondence, radio scripts, printed material, photographs, and artifacts.

Index Terms

Blues festivals--Arkansas.
Blues musicians--Photographs.
King Biscuit time (Radio program)
Lockwood, Robert, Jr., 1915-2006
Moore, Max, 1895-1979 -- Correspondence
Payne, John William, 1925-
Programs (documents)
Radio scripts.

Administrative Information

Preferred Citation note

King Biscuit papers, ms3355, Hargrett Rare Book and Manuscript Library, The University of Georgia Libraries.

Series Descriptions and Folder Listing


1. Correspondence


2. King Biscuit Time Radio Scripts and Advertising

15Radio scripts, 1941-1945
6Radio scripts, 1946
7Radio scripts, 1947 January-July
8Radio scripts, 1947 August-December
9Radio scripts, 1948 January-May
10Radio scripts, 1948 June-December
11Radio scripts, 1950
12Radio scripts, 1951
13Radio scripts, 1952 January-July
14Radio scripts, 1952 August-December
21Radio scripts, 1953
2Radio scripts, 1977
3Radio scripts, 1978 & nd
4Radio scripts-Christmas, 1944-1977
5Radio scripts-Thanksgiving, 1945-1955
6Advertising promotions, 1948-1955
7Advertising promotions, 1957-1964
8Advertising promotions, 1965-1975

3. Business Papers

29Employee list-Interstate Grocer Company, 1953
12General notes and papers

4. Printed Materials

213"Interstate News & Views", 1954-1955
14King Biscuit Blues Festival, 1987-2001
15"King Biscuit Times", 1992-1993
31King Biscuit Time banquet programs, 1940-1953
2King Biscuit Time performers and announcers
3Book- Blues from the Delta by William Ferris
4Book- Deep Blues by Robert Palmer
5 Blues Unlimited magazine, 1971-1973
6 Living Blues magazines, 1971-1989
7Miscellaneous, 1950-1999

5. Photographs

2King Biscuit Time performers, announcers
3King Biscuit Time 3115 th broadcast, 1953
4King Biscuit Time tour
5King Biscuit Time tour
6King Biscuit Time tour
7King Biscuit Time tour
8King Biscuit Time tour
9King Biscuit Time tour
10King Biscuit Time tour, 1952
11King Biscuit Time tour, 1952

6. Artifacts and Oversize Materials

5Flour bags, aprons, hats with King Biscuit logo, T-shirt with Blues Unlimited logo
6Crayons with King Biscuit Flour logo
Marriage announcement engraving plate-Estelle Newman to Dr. Gustone[?] Altman, 1910 June 7
King Biscuit Blues Festival - poster, newspaper special sections, and metal medallion, 1987, 1989, 1993, 1998
Atlanta Weekly newspaper special section with article "Blues Highways"
Posters-King Biscuit Time & entertainers. Home of Sonny Boy Meal (with photograph) (4)
King Biscuit Flour labels