|Creator:||Stanley, Thomas J.|
|Title:||The Millionaire Next Door (manuscript)|
|Quantity:||0.4 Linear feet (1 document box)|
Thomas J. Stanley, America's foremost authority on the affluent, is a respected researcher, advisor, and author of several highly regarded, award winning books on America's wealthy population. Dr. Stanley is the author of The Millionaire Next Door and The Millionaire Mind. These books spent more than 170 weeks combined on the New York Times' Best Sellers list. His Millionaire Women Next Door was selected as a finalist for the business book of the year by the Independent Publishers Association and was on several business best sellers lists. Dr. Stanley's first three books, Marketing to the Affluent, Selling to the Affluent, and Networking with the Affluent and Their Advisors, were all designated as outstanding business books. In total, more than three million copies of Dr. Stanley's books have been sold worldwide. In 1979 Dr. Stanley first conceptualized "The Wealthy Blue Collar" segment, a precursor to the millionaire next door typology, in a speech given on behalf of The New York Stock Exchange, later published by the American Marketing Association. In 1980 Dr. Stanley conducted a national survey of America's multimillionaires- the first ever of its kind. Since that time he has conducted numerous studies of the affluent and focus group interviews with high net worth respondents for a majority of the top 50 financial institutions in America. Dr. Stanley has served as a top-rated main platform speaker for: The American Bankers Association, Society of Certified Public Accountants, the Securities Industry Association, The International Association of Financial Planners, The Association of Estate Planners, and the Million Dollar Round Table. Dr. Stanley is also chairman of the Affluent Market Institute through which he has developed research based marketing and selling strategies for identifying, attracting and retaining wealthy clients. Dr. Stanley received his doctorate in business administration from The University of Georgia. He was a university professor for 20 years, leaving to pursue a career in research and writing about America's millionaires. At Georgia State University he was named Omicron Delta Kappa's Outstanding Professor. Thomas J. Stanley Official Website and Blog. (http://www.thomasjstanley.com/about.php) Retrieved 12/11/2009.
The collection consists of the original manuscript of "The Millionaire Next Door," by Thomas J. Stanley. Stanley wrote the manuscript by hand with PaperMate medium ball-point pens.
The Millionaire Next Door (manuscript), MS 3122. Hargrett Rare Book and Manuscript Library, The University of Georgia Libraries.