Julia Moss Pope - Harvey Stovall, Budwine Company letter

Julia Moss Pope - Harvey Stovall, Budwine Company letter

Descriptive Summary

Repository: Hargrett Manuscripts
Creator: Stovall, Harvey
Title: Julia Moss Pope - Harvey Stovall, Budwine Company letter
Dates: 1923 July 21
Quantity: 0.1 Linear feet (1 portfolio)
Abstract:The collection consists of a letter to Miss Jule (?) from Harvey Stovall, Budwine Company, thanking her for a picture.
Coll. Number: ms2170

Biographical/Historical Note

Budwine was a cherry flavored drink that originated in Watkinsville, Ga. when Henry C. Anderson was looking for a drink to tempt people away from alcohol. He teamed up with a German chemist and bottled the beverage as Bludwine, from the German word blut for blood, in 1906. Bludwine became so popular that it was bottled in as many as 28 states, and its national headquarters was moved to Athens, Ga.. In 1921, the federal government challenged its slogan, "For your health's sake," finding it misleading regarding the drink's health benefits. The company was required to change its name to Budwine and to remove any reference to health claims in its advertising. The slogan was changed to "Makes you glad you're thirsty." After its popularity declined, Budwine was taken off the market in the 1990s. Q&A on the News - Coxnet Special Edition http://www.coxnetspecialedition.com (Retrieved May 4, 2009)

Index Terms

Budwine Company (Athens, Ga.). -- History
Pope, Julia Moss -- Correspondence
Soft drink industry--Employees--Correspondence.
Stovall, Harvey -- Correspondence
Thank-you notes--Georgia--Athens.

Administrative Information

Preferred Citation

Julia Moss Pope - Harvey Stovall, Budwine Company letter, 1923, July 21. MS 2170. Hargrett Rare Book and Manuscript Library, The University of Georgia Libraries.

Series Descriptions and Folder Listing

1Letter, 1923 July 21