WSB-TV and WSB Radio Records, Series 6. Correspondence and Business Files

WSB-TV and WSB Radio Records, Series 6. Correspondence and Business Files

Descriptive Summary

Repository: Hargrett Library
Creator: WSB (Radio station : Atlanta, Ga.).
Creator: WSB-TV (Television station : Atlanta, Ga.).
Title: WSB-TV and WSB Radio Records, Series 6. Correspondence and Business Files
Dates: 1952-1980
Quantity: 11.0 Linear feet 12 boxes
Coll. Number: ms2137_6

Biographical/Historical Note

The first broadcast of Atlanta's first radio station, WSB, occurred on March 15, 1922. The call letters, which had been assigned that afternoon by the U.S. secretary of commerce, had formerly been used by a ship's wireless. The station was owned by the Atlanta Journal. On September 29, 1948, the first live commercial television program was broadcast in Georgia. Broadcasting on channel eight from the state's tallest structure at the time, a tower higher than 800 feet, the television arm of WSB Radio and its parent, Cox Broadcasting, began regular service.

For more information, see the article " WSB Radio" in the New Georgia Encyclopedia.

Scope and Content Note

The correspondence and business files include general adminstrative files for WSB-TV and Radio, Cox Broadcasting Corp. (CBC), Clear Channel, and KTVU; departmental meeting minutes; correspondence regarding programming and WSB anniversaries; Elmo Ellis' files including scripts from speeches and broadcasts; and information about the Shining Light Award, a joint award give by Atlanta Gas Light Company and WSB.


The WSB-TV and WSB Radio records are organized into 6 series: sales; programming; press releases and clippings; awards; promotional/public relations; and correspondence and business files.

The correspondence and business files are organized into four subseries: general; correspondence; Elmo Ellis files; and Shining Light Award.

Index Terms

Administrative records.
Business records--Georgia.
Business records.
Ellis, Elmo Israel
Radio broadcasting--Georgia.
Radio broadcasting--United States.
Television broadcasting--United States.

Administrative Information

Preferred Citation note

WSB-TV and WSB Radio records, ms2137, Hargrett Rare Book and Manuscript Library, The University of Georgia Libraries.


Conditions Governing Access note

Though the collection is open for research, the audiovisual recordings do not have reference copies; however, reference copies can be made available upon request. Availability is dependent upon the format and condition of the recordings.

Related Material

Related collections in this repository: Ray Moore papers, ms3774; Aubrey Morris papers, ms3766; Carolyn Elizabeth Hussey Mendenhall collection, ms3005; George Foster Peabody Awards records, ms3000

Related collections in other repositories: WSB-TV, Georgia Giant Documentary Files, Richard B. Russell Library; WSB-TV Newsfilm Collection, Walter. J. Brown Media Archive & Peabody Awards; WSB (Radio station : Atlanta, Ga.) collection, Emory University; Elmo Israel Ellis papers, ms616, Emory University.

Series Descriptions and Folder Listing


6.1 General, 1952-1980

11Accounting - Controller, 1974-1977
2Administrative Systems Association Speech, 1973 June
3American Cancer Society - Georgia Division, 1973-1975
4American Cancer Society - Fulton County Executive Board, 1977
5American Cancer Society - Fulton County Unit, 1973-1977
6American Cancer Society - Georgia Cancer Management Network, Inc., 1975
7American Cancer Society - Task Force on Uterine and Breast Cancer, 1972
8ARB Correspondence, 1978-1980
9Atlanta Journalism Review, 1971
10-11Audience Mail, 1978
12Biographical Material - Former Employees, 1965-1970
13Bio Profiles Sales, 1974-1976
14Bio Materials and Profiles (On Present Employees), 1965-1976
15Announcers, 1976-1977
16Bio Info - Personalities, 1973
17Old Personality Profiles, 1964
18Past Profiles, 1967-1975
19Holt Gewinner, 1974, 1977
20RA [Robert Arthur] Holbrook, 1961
21Clifford M. Kirtland, 1976
22Jerry Price, 1977
23J. Leonard Reinsch, 1962-1971
24Updated Bios, 1972-1974
25-26Biographies, 1965-1967, 1981
27BPA [Broadcast Promotion Association] Convention - Houston, 1970 November
28Broadcast Education Association Seminar, 1973 October
29Budget, 1978
30-31Buildings and Grounds (White Columns), 1965-1974
32Capital Expenditures, 1971
33CATV, 1978
34Cox Broadcasting Corporation, 1964-1966
35CBC [Cox Broadcasting Corporation] Broadcast Standards, 1977-1978
36CBC [Cox Broadcasting Corporation] Engineering, 1975-1977
37CBC [Cox Broadcasting Corporation] Financial Correspondence, 1978
38-40CBC [Cox Broadcasting Corporation] Managers' Meeting, 1969 June, 1970 June, 1972 June
21CBC Managers' Meeting, 1973 December 12
2CBC News Bureau - Washington, 1970-1977
3CBC News Correspondence (Mallary), 1975-1977
4CBC News Directors Meeting, 1967 October
5CBC News Releases, 1964-1975
6-7Program Directors' Meeting, 1972 April, 1973 April
8CBC Program Managers Meeting, 1969
9CBC Promotion Meeting, 1967-1968
10CBC Radio General Sales Managers Meeting, New York, 1973 February 13
11CBC Radio Program Meeting, 1971 October
12-14Radio Sales Meeting, 1967 January, 1971 October, 1972 May
15-21CBC Sales Managers Meeting, 1966-1973
22Cox Research Correspondence, 1978-1979
23CBC Sales Correspondence, 1975-1977
24-27CBC Staff Meeting, 1973
28CBC Station Managers Meeting, 1967-1968
29Station Manager (Smith), 1971-1975
30-31Cox Broadcasting Corporation (Stations), 1964-1968
31-6CBC Stations, 1969-1975
7CBC TV Managers' Meeting, Atlanta, 1973 June
8CBC TV Program Directors' meeting, 1970 February, 1971 March
9CBS Broadcast Division Managers' Meeting, 1968 June
10Clear Channel: Current and Future Role and Value of the Clear Channel Radio Station, 1976
11Clear Channel: Engineering Feasibility Study and Other Data, undated
12Clear Channel: Economic Impact and Sales Data, 1975-1976
13Clear Channel: Format and Hours of Operation, 1976
14Clear Channel: Emphasis on News and Public Affairs, 1974
15Clear Channel: Special Interest Programming and Weather and Disaster Information, 1975-1976
16Clear Channel: Statement by Elmo Ellis of WSB Programming - Philosophy with Higher Power, undated
17Clear Channel Information, 1973-1974
18Cox/GE Merger, 1978-1980
19Engineering Matters and Equipment, 1973-1975
20-21FCC Ascertainment, 1975-1978
22FCC Atlanta Community, 1975
23FCC Dahlonega/Lumpkin County Community, 1975
24FCC Gainesville Community, 1975
25-26FCC - Equal Employment Practices, 1969-1972
41-3FCC - Equal Employment Practices, 1973-1975
4FCC - GE Transfer Ascertainment (DEH), 1979
5FCC Hearing - Washington, DC - Cross Ownership, 1974 July 24
6-7Fourth of July Parade, 1977-1978
8General Matters, 1970-1973
9Heald - Weekly Department Heads Minutes, 1975-1977
10Highlights Program Study, 1972 October
11Historical Information, 1952-1953, 1970
12History, undated
13-18Human Relations Committee, 1968-1974
51International Radio and TV Society, Inc (Dinner Honoring Mr. Reinsch), 1973 March 15
2KFI Correspondence, 1973
3KTVU Children's Survey, 1971 September
4KTVU Oakland Community Problem Survey, 1970
5KTVU Correspondence, 1970-1971
6-7KTVU - Television Analysis, 1970-1973
8KTVU Television Correspondence, 1972-1973
9-10Legal, 1970-1976
11Lists of Employees, 1946-1973
OS Box
1List of employees from 1930s-1967
512McDonald and Little, 1971-1977
13Memos from Elmo Ellis, 1976
14Memos about Elmo Ellis, 1974
15Memos from Jack Lenz, 1976
har-ms2137_0008George Fischer - "Matson" audio, possibly related to Kannenberg v. Richardson (1/4" open reel audio)
516George Fischer - Kannenberg v. Richardson legal memo, 1975 November 6
17George Fischer - Miscellaneous Memos, 1976
18Operational Memos, 1976
19-24Memos, 1970-1975
25-26Minutes - Department Heads, 1968-1969, 1972-1974
61Minutes - Department Heads meetings, 1969-1975
2Mutual Network, 1976
3NAB [National Association of Broadcasters] Research Workshop Presentation, Chicago, 1972 April
4Independent Television Presentation - NAB [National Association of Broadcasters] Convention, 1973 March
5National Association of Broadcasters, 1975-1976
6NBC, 1975-1976
7NBC Rate Increase, 1978 August 24
8-9NBC Rate Information, 1967-1980
10Mike Kievman, 1969-1970
11Nielsen Correspondence, 1968-1970
12Public Service Weekly Reports, 1978-1979
13-14Promotion Department, 1977-1978
15Promotion Department - News Releases, 1978
16Public Relations Reports, 1977-1978
17Department Head Meeting, 1974
18Sales Projections, 1977-1978
19Service Pin Ceremony, 1967
20Sister Stations, 1963-1964
21Staff Meeting Minutes, 1975
22Stanford Court Hotel - San Francisco "Changes in Business That Will Affect Advertising in the 70's", 1972 May 9
23-24TvB - Television Bureau of Advertising, 1973-1978
25Truscon Tower, 1974
26Vacation and Holiday Policies - WSB Radio, 1970
27WSB Philosophy, 1973
28WSB Radio RAB Presentation, 1970

6.2 Correspondence

71-2Mr. Tom Dykes Correspondence, 1974-1975
3-5Elmo Ellis Correspondence, 1974-1975
6Aubrey Morris Column, 1975
7-9Aubrey Morris Correspondence, 1976, 1979, 1982
10Aubrey Morris Memos, 1975
11-12Aubrey Morris Thank You Letters, 1977-1978, 1982
har-ms2137_0009Aubrey Morris - E. A. Ware Elementary School 5th graders audio from S. Heller, 1976 February 5 (Audiocassette)
713Richard Payne Correspondence, 1974-1975
14Roger Whitaker, 1975
15Rebuilding Fellowship Fund, 1977-1978
16-17Summer Fellowship, 1976
18Mailed to Christal Company, 1975
19Publicize Letters, 1974
20Competition Ads, 1975
21-23Anniversary, 1972
24WSB Birthday, 1972
25WSB Birthday Greetings from Other Stations, 1972
26WSB Birthday - Special Guest Announcers
27Community Coalition on Broadcasting, 1974
28Contests, Promotions, etc., 1969-1974
29FCC, 1972
30"Welcome South, Brother" History Book, 1970-1974
31History Book Mailing List, 1973
32WSB History Book Requests, 1974
81-3WSB History Book Thank You Letters, 1971-1974
4Human Relations, 1972-1976
5-6Mail Count, 1975-1976
7Seat Belt Campaign, 1972-1973
8Special Days, 1971
9Tornado Coverage, 1975
10-13WSB Correspondence, 1970-1973, 1977
14-16Letters, 1972-1973
17Memos - Mr. Ellis, Mr. Fischer, and Mr. Payne, 1972-1973
18-19Memos, 1974-1975
20-22Thank You Letters to WSB, 1973-1975

6.3 Elmo Ellis Files

823Banks and Banking: Advertising, Publicity, and Public Relations, 1959-1966
24Bryan Ellis, 1927-1928
25-26Scripts, undated
27-28Elmo Ellis Personal File, 1953-1966
29Personnel - Job Analysis, 1958-1963
30Radio, TV, and the Presidential Campaign, 1964
91Broadcasting Speeches, 1963
2"The Joys of Reading" Speech, 1963-1964
3Radio News Speech, 1964
4"Selling by Television", undated
5Viet-Nam, 1965
6You Gotta Communicate, 1965
7-20Speeches, 1948-1966
21Speech Material, 1962
22Gaither's Speeches, 1963
23-24Publicity and Public Relations, 1956-1961
101AFTRA [American Federation of Television and Radio Artists] Proposed Minimum Basic Agreement, 1965-1967
2Careers in Radio TV and Journalism, 1958-1963
3Democratic National Convention, 1964
4Sydney J. Harris, undated
5Viewpoints, 1963-1965
111Broadway Digest, 1951-1952

6.4 Shining Light Award

112Shining Light Master File, 1971-1973
3Shining Light Information, 1963-1981
4Shining Light Presentation, 1965
5Shining Light Pics, 1974
6-36Shining Light Award, 1963-1980
121-6Shining Light Award, 1981-1983
har-ms2137_0011Shining Light Awards Ceremony (1 of 2), 1976 June 8 (1/4" open reel audio)
har-ms2137_0012Shining Light Awards Ceremony (2 of 2), 1976 June 8 (1/4" open reel audio)