|Creator:||John Wanamaker (Firm).|
|Title:||John Wanamaker Department Store letter to Miss Wallace|
|Quantity:||0.03 Linear feet (1 folder; housed in 1 document box with minor collections MS 1690 to MS 1701)|
|Abstract:||The collection consists of a handwritten letter dated 1893 from the John Wanamaker Department Store in Philadelphia addressed to Miss Wallace. It discusses certain silk fabric that is available.|
Wanamaker's legendary department stores were oalaces of consumption that turned shopping into an event for ordinary people. Born in Philadelphia in 1838, John Wanamaker pioneered the concept of the department store. In 1861 Wanamaker and his brother-in-law, Nathan Brown, opened Oak Hall, a men's clothing store. In 1876, intending to open a central market like London's Royal Exchange or Paris' Les Halles, he converted an abandoned Pennysylvania Railroad depot into a multipurpose clothing and specialties store called Wanamaker's. Catering to an upscale market, he promised all-wool clothing and quality goods with a money-back-guarantee. In 1874, he printed the first-ever, copyrighted store advertisement. When people discovered that its promises were true, business boomed. The concept of truth in advertising earned him the public's trust, which he never lost. John Wanamaker - Who made America? http://www.pbs.org (Retrieved February 10, 2009)
John Wanamaker Department Store letter to Miss Wallace. MS 1698. Hargrett Rare Book and Manuscript Library, The University of Georgia Libraries.